Content Manager

Holley Performance • Full-time • Bowling Green, Kentucky, United States • $44.67k - $73.08k / year • 1w ago

Are you an automotive enthusiast with a passion for the performance aftermarket? Holley Performance, the largest and fastest-growing group of performance brands in the industry, is seeking a dynamic and results-driven Content Manager.

Holley (NYSE: HLLY) is a leading designer, marketer, and manufacturer of high-performance products for car and truck enthusiasts. Holley offers a leading portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and personalization of their classic and modern vehicles.

Position Overview

The Content Manager is responsible for developing and executing Holley Performance Brands’ Content Strategy. The selected candidate will oversee the planning, ideation, creation, editing, and distribution of high-quality content across various platforms including Holley and Standalone website blogs, social media, product pages, and CRM.

This role leads Holley’s blog platform, Motor Life, and works collaboratively with various Holley Marketing Teams to support Holley’s digital marketing strategy. You’ll be a part of a highly talented group of marketing and web professionals.

Key Responsibilities

Manage Holley’s blog platform and blog content supporting Holley’s portfolio of brands
Oversee all blog content creation and editing, managing a network of freelance writers and photographers along with assigned budgets and deadlines
Blog Content Strategy including supporting the development of a new strategy and practice for Holley
Content Calendar Development and Management
Content Distribution Planning and Coordination, specifically integrating planning and distribution for Blog, D2C Websites, B2B Portal, Social Media, and CRM platforms
Blog Performance Analysis
Events coverage and support for Holley’s flagship events like LS Fest and Mo Party

Qualifications and Education Requirements

5+ Years Content Management, including previous experience running a blog platform
Strong Writing, Grammar, Composition, Organizational and Project Planning Skills
Familiarity with and an appreciation for the automotive aftermarket
Experience in creating and editing web content through a content management system
Understanding of digital marketing principles and SEO best practices
Team player – someone who enjoys planning and coordinating with teammates across the company

Preferred Skills

Previous management experience preferred.
Fundamental understanding of Social Media platforms and the active use of them.
Resourceful and able to problem solve quickly and effectively.
Digital Marketing knowledge preferred.
Previous professional social media, photography, videography, or design experience is a plus.

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