INDUSTRIAL STRENGTH MARKETING
B2B Content Marketing Manager
About INDUSTRIAL
INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business units—Industrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).
We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketing—and have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)—we’d love to meet you.
Key Responsibilities
1. Content Strategy & Planning
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Collaborate with Leadership: Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
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Editorial Planning: Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
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Research & Discovery: Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
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Performance Metrics: Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.
2. Team Leadership & Expansion
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Build & Manage Talent: Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.
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Quality Oversight: Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
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Process Optimization: Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.
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Resource Management: Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.
3. Content Creation & Execution
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Hands-On Writing: Develop your own content for select clients—ranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.
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Technical Storytelling: Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.
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Creative Collaboration: Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).
4. Distribution & Optimization
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Channel Coordination: Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
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SEO Best Practices: Implement on-page SEO and keyword strategies to maximize visibility and lead generation.
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Performance Analysis: Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.
5. Innovation & Thought Leadership
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Emerging Trends: Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
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Strategic Influence: Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
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Industry Expertise: Serve as a subject matter expert on industrial/manufacturing marketing, sharing insights and best practices internally and with clients.
Qualifications
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5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
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Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
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Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
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Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
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Proficiency in SEO principles, analytics tools, and marketing automation platforms.
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Strong organizational and project management skills, with the ability to prioritize competing deadlines.
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Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
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Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.
Why Join INDUSTRIAL?
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Make a Meaningful Impact: We exist to help industrial and manufacturing businesses grow, and you’ll be instrumental in crafting the stories that fuel their success.
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Team-Centric Culture: We’re dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
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Opportunities for Growth: Continuous learning is critical. You’ll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.
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Work with Purpose: As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrive—helping them be better marketers and sellers of their products and services.
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Award-Winning Workplace: Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.
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