Creator, Schoolhouse Hotline (Freelance, 6-month Contract)

Our family of brands comprises Dansk, the heritage home brand from Denmark, Schoolhouse, the lighting and lifestyle goods company based in Portland, Oregon, and Food52, the curated cooking and home destination, based in Brooklyn New York.

Schoolhouse is a lighting, home furnishings and lifestyle brand dedicated to thoughtful living and purposeful design. From iconic lighting to one-of-a-kind homewares, our mission is to provide a new generation of heirlooms that inspire people to create unique, meaningful spaces in which to live and work.

About the Role:

We are seeking a Creator to lead Schoolhouse’s Hotline platform for a 6-month freelance contract. The Hotline will be a community-driven content experience where users can ask any lighting or home renovation-related questions and receive expert answers in real-time. The role will involve managing the Hotline's digital presence, including the development of a social media strategy and answering queries from various channels (social, phone, etc). You will also collaborate with the content and production teams to launch a weekly video series that responds to popular Hotline questions.

Key Responsibilities:

• Develop and execute a strategy for answering lighting and home renovation-related questions from the community in real time via various platforms (phone, social, etc).
• Establish and manage Hotline social media accounts, post regularly, and engage with the community.
• Work closely with the content and production teams to launch a weekly video series, aiming to answer common Hotline questions.
• Plan, organize, and produce the video show in collaboration with internal teams
• Work with external and internal talent, assist with content development, and creatively oversee shoots.

Success Metrics:

• Timely responses to user questions across Hotline channels (phone, email, etc).
• Successful Hotline launch and consistent production of the weekly video series.
• Strong coordination with internal teams to produce innovative and on-brand content.

Qualifications & Requirements:

• Expertise in Home and Lighting: Deep knowledge of lighting and small-scale home updates, with the ability to provide practical, timely, and creative solutions to related questions.
• Social Media Savvy: Proven experience managing social media accounts, with a track record of building engagement and interacting with a digital community.
• Strong Understanding of Digital Best Practices: A strong understanding of digital and social media best practices, trends in interactive and digital storytelling.
• Visual and Content Creation Skills: Keen eye for social visuals and experience creating short-form video content, both on-the-fly and for longer-lead projects.
• Effective Communication and Execution: Proven ability to communicate effectively and meet deadlines, with experience in content execution from start to finish.
• Strong Writing Skills: A voice that resonates with Schoolhouse’s brand, with the ability to communicate clearly, concisely, and with personality.
• Self-Starter: The ability to work independently, take initiative, and own the Hotline experience end-to-end.
• Resourcefulness: Ability to think on your feet, troubleshoot, and find answers efficiently.

EEO STATEMENT

Food52 is proud to be an equal opportunity workplace, providing equal employment and advancement opportunities to all team members. We value diversity and recruit, hire, and promote individuals solely based on talent, qualifications, competence, and merit. We evaluate candidates without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected characteristics as required by law and as a matter of our company values.