Our client is seeking a creative and strategic freelance Director of Influencer Marketing to lead their influencer initiatives. This role is essential in enhancing our brand presence and driving engagement across various platforms. The ideal candidate will have a proven track record in influencer marketing, a deep understanding of social media trends, and the ability to build strong relationships with influencers and creators.
Key Responsibilities:
- Develop and execute comprehensive influencer marketing strategies aligned with overall brand goals.
- Identify, engage, and manage relationships with influencers and brand ambassadors across various platforms.
- Analyze campaign performance metrics and provide insights to optimize future initiatives.
- Collaborate closely with the marketing and creative teams to ensure alignment and cohesive brand messaging.
- Stay current on industry trends and emerging social media platforms to identify new opportunities for influencer partnerships.
- Manage budget allocation for influencer campaigns and ensure cost-effectiveness in all initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or related field.
- 5+ years of experience in influencer marketing or social media marketing.
- Strong network of relationships with influencers across various industries.
- Exceptional communication and negotiation skills.
- Proficiency in analytics tools and social media platforms.
- Creative mindset with the ability to think outside the box and innovate influencer strategies.
Hybrid Work Schedule- 2 days in office
Contract- 40 hours/week