About us

We are a Media and Advertising company working with small, medium, and large businesses to place and optimize their advertising campaigns. A core focus of our work is managing and scaling high-performing Ad campaigns and strategies, advanced targeting to maximize lead generation and conversion. In addition to campaign management, we’re developing tools to better connect the dots between strategy, data, and return on ad spend (ROAS), giving our clients deeper insight into what’s driving real growth.

JOB SUMMARY:

This position is responsible for managing all PPC | SEM activities spanning:

Keyword strategy, content strategy, link building, on-page SEO to increase organic search rankings and drive search traffic from mostly on Google and other search engines, including GBP.
Marketing a business/organization using paid advertisements. Must have the ability to create and oversee paid ads while continually optimizing for performance.

DUTIES AND RESPONSIBILITIES:

Provide guidance for optimizing copy and landing pages for SEM, including writing Meta Titles and Descriptions.
Perform ongoing keyword research including the discovery and expansion of keyword opportunities.
Conduct research and implement content strategies for ongoing SEM success.
Recommend changes to the website architecture, content, linking and other factors to improve SEM positions for target keywords.
Execute tests, collect and analyze data and track metrics on an ongoing basis using Google Analytics as the foundation. Work with some or all A/B split testing, heat maps, filters, funnels, etc.
Ad creation and management.
Use retargeting platforms such as Google Ads to manage ad performance.
Use SEM Management software, such SEMRush, Screaming Frog etc. to gather intel and make recommendations for increased performance.
Responsible for ensuring keywords are part of the content strategy for clients.
Analyze ongoing key performance indicators and provide recommendations for continual improvement.
Collaborate and communicate with management and sales teams in a clear, concise and effective manner, providing technical guidance.
Be in direct communication with client when needed.
Complete projects and assignments on schedule, and within budget and effectively manage influences and impacts to schedule and budget.
Accurately track and post time in project management software within 24 hours of time being worked.

REQUIRED SKILLS AND ABILITIES:

freelance/contractor/agency experience.
Mid-level: of paid PPC/SEM work.
Strong level of proficiency in creating SEM strategy and driving traffic/engagement.
Proven SEM experience managing PPC campaigns and adhering to budgets across relevant platforms such as Google, Yahoo, and Bing.
Working knowledge of WordPress.
Excellent communication skills.
High attention to detail.
Solid understanding of performance marketing, conversion and online customer acquisition.
Strong organizational skills and able to handle multiple projects simultaneously and meet deadlines.
Experience with estimating level of effort to perform project and/or tasks.
Fluency in Microsoft Office Suite, the Google Suite, Google Tools, and familiarity with all popular browsers.
Must enjoy working in diverse subject matter.
Good critical thinking, analytical and problem-solving skills are necessary.
Ability to work well with others and exercise good judgement.

This is an exciting opportunity for an experienced PPC/SEM Specialist to join our team. We offer competitive compensation and benefits packages. If you are passionate about driving organic traffic and improving search engine rankings, we would love to hear from you.

Please note that only qualified candidates will be contacted for further consideration.

Job Type: Full-time

Pay: $60,000.00 - $65,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Work Location: In person

Saga Communications, Inc.

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