Job Overview
As a Market Research Analyst, you will play a pivotal role in driving strategic decisions by analyzing market trends and consumer behavior. Your insights will empower our teams to develop innovative marketing strategies and enhance business development efforts. You’ll dive deep into data, utilizing your expertise in statistical software and data visualization tools to present compelling findings that influence key stakeholders.

What you’ll do

Conduct comprehensive market research to identify trends, competitive landscape, and consumer preferences.
Utilize tools such as Tableau, Power BI, and SPSS for data visualization and reporting.
Analyze large datasets using R, SQL, and Python to extract actionable insights.
Collaborate with cross-functional teams to support strategic planning initiatives.
Monitor web analytics through platforms like Google Analytics and Adobe Analytics to evaluate campaign performance.
Design and implement surveys for data collection to inform marketing strategies.
Present findings in clear, engaging formats to stakeholders at all levels of the organization.
Stay updated on industry developments and emerging technologies that impact market research.

Basic qualifications

Strong analytical skills with a passion for data-driven decision making.
Proficiency in statistical software and programming languages such as R, SQL, and Python.

Preferred qualifications

Experience with web analytics tools like Google Analytics and Adobe Analytics.
Familiarity with business development concepts and marketing strategies.
Knowledge of data analysis techniques and methodologies.

Why you’ll love it here
We are dedicated to fostering an environment where innovation thrives. Our commitment extends beyond just work; we prioritize your well-being both professionally and personally. Join us for a fulfilling career where your contributions make a real impact!

Our benefits include:

Comprehensive health coverage
Opportunities for professional development
Supportive work-life balance initiatives
Engaging team culture that values collaboration and creativity

About us
As part of our dynamic team, you will help shape the future of our organization through insightful analysis and strategic recommendations. We believe in empowering our employees to reach their full potential while delivering exceptional value to our clients. Join us on this exciting journey!

Job Type: Freelance

Pay: $63,794.11 - $76,827.31 per year

Work Location: In person

Lickety Split AC, Plumbing & Electric

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Market Research Analyst