Category/Area of Expertise: Marketing

Job Requisition: 460752

Address: USA-ME-Scarborough-145 Pleasant Hill Rd

Store Code: Brand Communication (2761031)

Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.

Home Office Based Positions

Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.

Position Summary

Leads the brand design team at Hannaford, driving the creation of impactful assets and elements that directly support business objectives. Champions a customer-centric approach to ensure the brand consistently shows up in relevant and compelling ways. Defines, evolves, and enforces brand design guidelines across the organization, fostering alignment and excellence in every touchpoint.

Primary Duties And Responsibilities

Manages and develops a high functioning team of designers that are inspired and enabled to bring the Hannaford brand to life for customers and for associates.

Translates brand strategy and consumer insights into compelling designs that support a powerful and distinctive brand identity.

Works in partnership with Brand Marketing Strategy team to add creative insights and ideas in developing marketing concepts and plans.

Leads and develops creative that is on brand and delivers against the strategic and creative brief.

Works in partnership with Director of Brand Creative & Design, Manager Brand Creative & Experience and Manager Social & Digital for seamless alignment of brand standards, messaging and design across all communication tactics.

Works closely with Director of Brand Creative & Design on establishing and keeping the brand guidelines current to maintain a consistent brand voice, personality & design for the organization.

Communicates the company's brand standards to various stakeholders and partners inside and outside of the organization.

Leads and manages the development of Creative concepts for large or complex internal campaigns that meet company goals, sales metrics, and timelines. Will work closely with lead print and digital designer, attend kickoffs and any necessary subsequent meetings to support lead designers, review and provide feedback on design work in collaboration with Managers, Directors, and Leadership, and schedule milestone creative check-ins with the broader team.

Responsible for outsourcing and managing freelance creative resources as necessary. Manages contracts and agreements for freelance services & equipment.

Key creative Marketing lead for developing décor design and brand messaging design.

Serves as primary resource for design counsel and opportunities at the company.

Manages and inspires a team of designers responsible for :

Print promotions including direct mail, weekly flyer, newspaper advertising, outdoor & transit advertising, co-marketing campaigns, direct mail, in-store collateral, magazine ads and some digital design tactics in collaboration with the digital design team
Fresh magazine (in collaboration with publishing company)
In-store promotional and point of purchase signage, environmental/wayfinding signs and in-store decor projects in collaboration with store design & adaptation
Execution of marketing campaigns in support of grand openings, store remodels, competitive defense plans, new item launches & other strategic marketing initiatives
Corporate office decor projects

Qualifications And Experience

BA Degree in Graphic Design/Communications.
10+ years in Marketing/Advertising/communications.
Proven success as the primary creative and brand authority within an organization.

Skills And Abilities

Strong strategic and design thinking skills
Strong expertise in evaluating and directing omni channel design
Strong communication skills, both written and verbal
Strong interpersonal and collaboration skills
Strong leadership skills and ability to influence at all levels
Strong project management and organization skills
Ability to write and interpret clear and compelling creative briefs
Ability to successfully manage and balance multiple projects at once
Ability to navigate ambiguity and effectively manage through change
Ability to shape and lead a high-performance team

The Salary Range for this Position is $108,880 - $163,320

The statements contained herein reflect general details as necessary to describe the principal functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.

Hannaford Supermarkets

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