AMRITĀ is changing the way the world unwinds—one perfectly balanced sip at a time. We craft functional, low-dose hemp tonics made with organic botanicals, adaptogenic mushrooms, and hemp-derived Delta-9 THC. Equal parts playful and wise, we’re here to reimagine modern rituals and offer a more conscious way to feel good.

We’re seeking a NYC-BASED SOCIAL MEDIA MANAGER who can elevate Amritā’s organic presence on Instagram and TikTok—someone with strong taste, a sharp design eye, and deep roots in the culture of New York. This person will help shape our brand’s visual identity, manage our social calendar, and build a community from the ground up. You'll also play a key role in our UGC campaigns, working directly with creatives, curators, and cultural tastemakers in the city.

YOU ARE

• A social-first creative who lives on Instagram and TikTok and knows what hits before it trends

• Passionate about branding, aesthetics, and storytelling in the digital age

• Immersed in the NYC scenes of art, fashion, design, wellness, and culture

• Someone who can match our tone: poetic clarity meets modern mysticism, with a wink

WHAT YOU’LL DO

• Manage and grow Amritā’s Instagram and TikTok accounts with daily posts, Reels/TikToks, stories, and trend-led content

• Collaborate with NYC-based creators to help produce authentic, high-quality UGC

• Plan and execute organic social media campaigns that resonate with our audience and reinforce our brand identity

• Own our content calendar and social schedule—balancing planned series with trend-reactive moments

• Engage with our community via comments, DMs, and reposts to foster a vibrant digital presence

• Track performance and optimize based on insights and feedback

• Occasionally attend or cover IRL events/pop-ups in NYC to generate social content

WHAT YOU BRING

• Proven experience growing and managing brand social accounts—especially on TikTok and Instagram

• A strong design aesthetic and the ability to maintain cohesive, on-brand visuals

• Deep familiarity with creative tools like Canva, CapCut, InShot, VSCO, Adobe Suite, etc.

• A network or knowledge of the NYC creative scene, including micro-influencers and cultural moments

• Killer copywriting skills—especially for short, witty, or soulful social captions

• A collaborative spirit, startup mentality, and a love for all things experimental, aesthetic, and elevated

HOW TO APPLY

Please send:

• Links to 2–3 social accounts you’ve managed

• A short note on why you’re excited about Amritā

• Your personal Instagram or TikTok handle (if you create content yourself)

COMPENSATION

• This is a freelance/part-time contract role based in NYC

• Monthly retainer: $2,000–$3,500 depending on experience and scope

• Opportunity to grow with the brand into a full-time or larger strategic role

• Flexible working hours, with occasional in-person creative sessions or UGC shoots in NYC

• Product perks: Complimentary Amritā tonics + merch

• Potential bonus/incentive pay for content that drives major growth (viral performance or partnerships)

Amritā Holding Company

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Social Media Manager (Instagram + TikTok)